A Program Built for Partnership
The Genemco Certified Partner Program is designed to support and reward refrigeration contractors and equipment resellers who partner with Genemco to provide their customers with high-quality pre-owned refrigeration equipment.
This isn’t just a discount program — it’s a true partnership. With **structured levels—Base, Silver, Gold, and Platinum—**the benefits grow as your partnership does, offering opportunities for discounts, commissions, exclusive support, and access to our vast inventory of trusted brands.
Here’s a quick look at what partners can expect:
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Base (Referrals Only): 5% maximum discount
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Silver: Up to 15% discount
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Gold: Up to 20% discount
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Platinum: Up to 25% discount
Partners also enjoy increasing commissions, co-marketing opportunities, preferred access to new inventory, and dedicated sales and service support as they advance through the tiers.
To qualify, simply register online with Genemco for approval. From there, partners can register client sales opportunities directly with Genemco — ensuring customer protection and guaranteeing that Genemco sells through you, not around you.
Plus, approved partners can display the Genemco Certified Pre-Owned Dealer logo on their website, linking back to Genemco.com — unlocking an additional 5% discount on partner-led deals across all levels.
Visit Us at RETA — Booth #127
If you’ll be at RETA 2025, come learn more about our Partner Program firsthand at Booth #127. Our team will be there to walk you through the details, answer your questions, and show how Genemco can help expand your business opportunities.
We’ll also have plenty of Genemco swag on hand — hats, koozies, pens, and daily chances to win $100 cash by completing our Website Scavenger Hunt.
Take a Break in Chillville
After a busy day at the conference, stop by Chillville, located in the Exhibit Hall Lobby. It’s Genemco’s own lounge designed for comfort and connection — complete with couches, tables, seating, and The Cube, our CEO Erik McMillan’s personal meeting space for networking and private discussions.
Whether you’re looking to talk business, meet our team, or just unwind — Chillville is where you’ll want to be.
Don’t Miss Our Hot Point Presentation
Join us for some midweek laughs and learning at our Hot Point Presentation: “Blue Collar Comedy – Laugh a Lot and Learn a Little!”
📅 Wednesday, October 22nd
🕙 10:50 AM – 11:50 AM
We’ll bring a Late Night talk show feel to RETA, with music, games, and fun — and someone in the audience will even win $100 cash! (Just complete the website scavenger hunt to qualify.)
Why Genemco
At Genemco, we’ve built our reputation on trust, reliability, and teamwork. We’re proud to be your go-to source for quality used industrial refrigeration and food processing equipment, and we’re here to help you and your customers keep operations running strong.
To our OEM and new equipment partners — we’re not your competition; we’re your backup plan. When long lead times threaten your customer’s uptime, Genemco is the bandaid or tourniquet that helps you save the day and keep your customer happy. Together, we make sure no operation has to go down.
Let’s Grow Together
Whether you’re visiting Booth #127, relaxing in Chillville, or joining us for Blue Collar Comedy, come see how partnering with Genemco can take your business further.
Because at the end of the day, Genemco isn’t just about equipment — we’re about relationships, reliability, and results. And through the Genemco Certified Pre-Owned Equipment Dealer Program, we’re building a stronger future together — one partnership at a time.
